Everyone wants to rank high on search engines. Search engine optimization (SEO) is a frequently used term, but SEO success is difficult to obtain and there are many myth circulating on the subject. However, understanding the facts related to SEO will increase the chances of success.
The most important aspect of SEO writing is content. A badly written entry will not compensate for a search term appearing frequently. You should always consider your reader. Your ranking on a search engine will not help your business if your audience cannot understand the content. Besides, a link can fall in ranking if the readers do not share the link and generate further hits.
Word counts are another fact to consider when developing SEO content. There is a rumor that blog content needs to be 450 words and that a new post needs to be added each day. The truth is, however, that the word count should fit the content. There is no magic word count, although people are more likely to read short and concise entries over long rambling pieces. Include at least two keywords placed throughout the content to increase the chances of SEO success.
Research can definitely separate your SEO content from the crowd. There are two ways to research key words: long tail and short tail research. Long tail research is useful for targeting a particular market and will allow you to choose the most effective key words available.
Be careful about your inbound and outbound links. Links can increase your presence online and lend authority to your content. Choosing the appropriate links for your content will enhance your visibility and increase the number of hits you have which is the point of SEO in the first place.
Writing and posting SEO content is not enough to guarantee success. Social networking sites are essential to getting content noticed. People often share links and content through social networking sites. Promote your content on as many social media platforms as you can. Using this technique will help you find referrals, increase your lead generation and promote recognition of your content and your company.
Monday, October 11, 2010
Thursday, October 7, 2010
Successful LinkedIn Marketing Strategies
Social networks are useful for doing more than socializing. Networks such as LinkedIn act as a helpful marketing strategy to help businesses increase their client base. There are, however, ways to ensure that your LinkedIn marketing strategy is successful.
The first step is to determine your target market. Identify people whom you need to make connections with, and locate them. Search for these contacts directly and also look through the networks of your existing contacts. Once you locate your customers, identify your objectives. For example, the objective may be to increase your network or increase your client base. This will require a different plan of action than simply creating business recognition.
Look for relevant connections to add on LinkedIn based on your market and objectives. Inviting people to join your network is not always straightforward. There is a standard introduction line with LinkedIn, but it might be helpful to personalize your introduction to contacts. Unless you are adding a close friend, remind people of who you are and how you met.
Take the time to build strong relationships with your connections. Staying connected with people will breed trust and enhance the business relationship. When doing this, remember to be genuine. People usually do not react well to a simple sales pitch. They are more likely to trust someone they can relate to. Personalize your connections by exporting their information in order to make it easier for you to keep track of important contact information as well as remembering birthdays and other important dates.
Your profile allows you to stand out. Make sure that your profile is professional and creates a good impression. It is also helpful to include SEO keywords in your profile. Use LinkedIn Answers to develop a rapport with your connections and future customers. The polls connected with these questions include everyone in your network. This is an effective way of indirectly communicating with your contacts.
If you join a professional Group, you will be notified of any group discussions. Adding professional and insightful opinions will allow you to increase your credibility and establish your reputation in front of potential clients.
The first step is to determine your target market. Identify people whom you need to make connections with, and locate them. Search for these contacts directly and also look through the networks of your existing contacts. Once you locate your customers, identify your objectives. For example, the objective may be to increase your network or increase your client base. This will require a different plan of action than simply creating business recognition.
Look for relevant connections to add on LinkedIn based on your market and objectives. Inviting people to join your network is not always straightforward. There is a standard introduction line with LinkedIn, but it might be helpful to personalize your introduction to contacts. Unless you are adding a close friend, remind people of who you are and how you met.
Take the time to build strong relationships with your connections. Staying connected with people will breed trust and enhance the business relationship. When doing this, remember to be genuine. People usually do not react well to a simple sales pitch. They are more likely to trust someone they can relate to. Personalize your connections by exporting their information in order to make it easier for you to keep track of important contact information as well as remembering birthdays and other important dates.
Your profile allows you to stand out. Make sure that your profile is professional and creates a good impression. It is also helpful to include SEO keywords in your profile. Use LinkedIn Answers to develop a rapport with your connections and future customers. The polls connected with these questions include everyone in your network. This is an effective way of indirectly communicating with your contacts.
If you join a professional Group, you will be notified of any group discussions. Adding professional and insightful opinions will allow you to increase your credibility and establish your reputation in front of potential clients.
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