Internet Marketing Strategy: Purchase a Domain Name With Strong Keywords

Let’s assume you own a virus protection software company whose name is Walsh Software. Obviously, the name does little to let new potential customers exactly what it is you create and market, other than the fact that it is some kind of software. Internet users who have never heard of your company will not be searching for it on the web. However, there are thousands that will certainly be search for “virus protection software.”

If you corporate website contains quality search engine optimization (SEO) content, then it is possible that your website will appear in a decent position amongst the results of the search engine query. But if you purchase a keyword rich domain name, you vastly increase your chances of being discovered, and the cost is often minimal.

In regards to the sample company above, if you were able to purchase the domain www.virusprotectionsoftware.com, it is extremely likely that this particular domain would soon be the first result to appear in response to the search term “virus protection software.” Adding a bit of content utilizing those same keywords will further strengthen your Internet rankings and visibility, and providing a link on the page enables visitors to this domain to discover your corporate website.

If you are seeking to buy a domain name that relates to a niche market, such as www.longislandsushiclasses.com, then it is likely that the domain name might not exist, and could cost you as little as $10. But a commonly used search expression such as “virus protection software” is likely to already be owned by either a competitor or an individual whose business consists of purchasing domain names and then selling them at high prices to those who desperately want them.

Some businesses also purchase many similar domain names that relate to their own business in order to keep competitors from claiming them in the future.

To learn more about utilizing additional domain names with strong keywords and SEO content, contact Active Web Group. AWG is Long Island’s leading online marketing solutions agency, specializing in Pay Per Ranking, a marketing strategy for businesses seeking good search engine rankings within the search engine result pages.

See how keyword-rich domain names and Pay Per Ranking can help you cut down on online marketing expenses and increase your online visibility and website traffic.

Free Keyword Selector Tools

There are actually quite a few free keyword selector tools on the internet that can help you come up with a much more powerful keyword list than you probably can on your own. These tools offer all kinds of information that can help you make firm and sound decisions to help you avoid wasting money on guesswork.

The most recognized tool is Google Adwords Keyword Tool. All you have to do is enter your main keyword and watch as a whole list crops up. You can see as you go through the list that there is an objective and easy to understand statistical application to each word on the list. This tells you how popular the keyword is.

Some people reverse the theory of using the most popular and try to gain high search results using mid to low rated words. For some niches, this has paid off. Look before you leap, as some niches don't have a lot of wiggle room.

Of course, you're not limited to Adwords. Wordtracker and KeywordDiscovery websites offer you help that is just as thorough, although formatted a bit differently. The user friendly versions of these tools makes it easy for just about anyone to find the words they need to start setting their business apart from the rest of the crowd.

Check in often. Don't assume that because today your top five keywords were listed as such that they will remain the top five in another month. While many will stay relatively static, the internet and its applications is a fluid ideal. This means that even the best statistics are bound to change from time to time. Checking back regularly will help ensure that your efforts (and advertising money) are focused in the right area.

There are more free keyword selector tools like these popping up all of the time. It's not a bad idea to use two or three and compare the results. It only takes a moment of your time and can save enough waste to make it a worthwhile daily endeavor for serious web business builders.