Four Important Factors To Increase Blog Traffic

Sometimes, when attempting to attract more visitors to a blog, bloggers and online marketers tend to overlook simple factors and considerations and instead focus on more advanced online marketing techniques. This is all well and good, but possibly unnecessary. Online marketing methods such as SEO, PPC, backlinks, etc., mean very little if the content of the blog isn't informative and engaging. Even if you succeed in getting visistors to your blog, the appearance of the blog or boring, uninspired, or confusing headlines may quickly make them leave.

Focus on Captivating Headlines
Your content may in fact be great, but a bland headline won't let visitors know that. Clue them in as soon as they visit your blog as to the main idea of each article that is presented to them. Try to capture their attention by letting them know why the information contained in the article is important for them to read, or how it can benefit them. If you can work in a few SEO keywords, even better.

Avoid Rambling
The great thing about blogs is they give us the opportunity to write as little or as much as we want. But not all blogs benefit from long posts. When attempting to market to consumers or other businesses, it's best to keep your content strictly to the point, providing only the necessary, critical information. If you tend to go on rambling a bit or being repetitive, consumers, and especially those in B2B, will start to lose interest in the content. Keeping your posts self-contained will keep the information fresh.

Graphics: Yes or No?
There's nothing wrong with using pictures and graphics, provided they are relevant to the blog post. Try not to clutter up the page, don't overdo it, and be careful about the sizing. Unless you are displaying artwork or photographs, you don't need graphics that consume the entire page and force visitors to scroll past them in order to locate the remainder of the article.

Using Visitors to Get the Word Out
Satisfied visitors are your best means of getting the word out about your blog and attracting new visitors, so long as you make it easy for them to do so. Most blogs allow you to integrate "sharing" buttons for each blog post or on the sidebar of the blog, as well as RSS feeds. These buttons allow visitors to instantly share your blog post on social networking sites such as Twitter, Digg, Facebook, and many others with just the click of a mouse. This type of online marketing exposure is invaluable and should definitely be utilized.

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