If you have an e-commerce website, a company website (or really any type of website in which you'd like to attract more visitors), you will typically rely upon search engine crawlers to find and rank your site. However, an additional method utilized in order to have your site rank in a specific category for various search terms is to use website directories.
Yahoo is easily one of the most popular website submission directories, and as such, it is inundated with thousands of requests each day, which obviously causes your website submission to be delayed, sometimes for months.
Delays aside, HOW you submit your website is what counts. You will want to ensure that you are placed in the proper category, or your website is liable to fall into the abyss of websites that never get found due to poor placement. There are a large number of specific categories to choose from, however, so finding one that best fits your website shouldn't be a problem.
Additionally, Yahoo will ask you for a short description of your website. Choosing the proper keywords here can be critical, as they can help you rank higher than other websites within a specific category.
You can also pay to be included within the Yahoo directory, which ensures you a quicker response. Paying does not increase your chances of receiving a higher ranking.
SEO within your site will still play an important role regardless of whether your site has been approved by Yahoo into their directory or not. Strong SEO will help you rank higher on Yahoo, both within directory categories and for organic search results.
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