Four Important Benefits of Email Marketing

Email marketing is certainly currently one of the cost-effective online marketing solutions favored by Internet marketers and businesses both large and small. Listed below are four important benefits associated with email marketing.

Up-sell/Cross-sell Products and Services - Email marketing provides a great opportunity for businesses to up-sell or cross-sell their products and services. Sophisticated email marketing software allows businesses to easily create a series of email messages (auto-responders) that will automatically follow up an initial email with offers that customers may find interesting, based on previously collected data.

Receive valuable feedback from visitors - Customer feedback is an important tool for any business that allows you to further refine your target market, realize the amount of money your target market is willing to spend, and determine other products and services you can offer.

Encourage web users to make offline purchases - Email marketing often encourages web users to make offline purchases. According to one survey, 59% of email users said that they made offline purchases after receiving an email containing information about a special sale or promotion.

Generate Repeat Sales – Due to increased competition, acquiring new customers is much harder and expensive than retaining established customers. Keeping open communication lines with your established customers on a regular basis through email marketing has been shown to generate up to four times more profit. Two excellent email marketing tactics is sending email newsletters, which has shown to increase repeat purchase frequency from your existing customers, and offering loyal customers a reward, such as a special discount or a promotional freebie.

For a Free Email Marketing Analysis, Contact Active Web Group!

Email marketing is an extremely tricky type of marketing strategy that, if it is not done properly, can work against you. Active Web Group is the leading full service online marketing agency on Long Island, a pioneer in email marketing and website development. We were among the first full-service online marketing firms to blend extraordinary technical expertise with extraordinary design and marketing savvy.