If you haven’t yet set up a Facebook page for promoting your business, you might first want to read our previous articles regarding the benefits of Facebook marketing. You can read “Does your Business need a Facebook account?” and "Why Businesses should embrace Facebook instead of blocking it" for more information about why a Facebook is important for your business.
After you've created a Facebook page and added company information and content, it’s time to consider the possibilities of how best to market your Facebook page and increase your fans, subsequently increasing your brand recognition.
The first step is of course acquiring fans. To begin doing, be sure that you have provided links to your Facebook page on your company website, and in other social networking sites, such as Twitter and Linked:In. Submit a press release announcing your Facebook page. You can also invite people to become a fan of your Facebook page through blog posts, forum posts, and in articles or newsletters.
As you begin to acquire fans, you’ll want to ensure that they stay interested in your page. There are a number of ways to do this, but the most important factor is to consistently provide interested and informative content. Enable your blog posts to feed directly into your Facebook page. Post links to relevant, industry-related news. Offer promotional sales and discounts to Facebook fans, and encourage them to suggest that others become fans of your page as well. Ask your fans to share feedback about your company, or its products and services.
Once you’ve hooked your fans with content, engaging in conversation is a great follow-up. Interaction provides fans with a rewarding visit, and serves to increase brand recognition. You can also send links, videos, photos, or special messages to specific fans. This is great for announcing news or special promotions to specific demographics or target markets.
A number of tools are available to help you group fans into specific categories or demographics, and other tools allow you to gain valuable marketing insight into the habits of your fans when they visit your page, so that you can better determine what they might be interested in.
Additionally, you’ll want to try to include targeted keywords and SEO in the content you post on Facebook, as this will increase your page’s searchability. And be certain to provide links back to your website, and a call to action if relevant.
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