Sometimes, despite the best efforts of your online marketing and creative teams, an email marketing campaign can seem stagnant or repetitive. And even when your copywriter has composed outstanding content, the possibility exists that the email might never get read by a significant portion of your target audience.
A growing trend for increasing interest in email and email marketing campaigns is the addition of video files in email: video email marketing. Adding a video to your email marketing messages has the potential to attract and engage new customers and subsequently increase your market share. With the rising online marketing trend of utilizing YouTube videos or video files on a corporate website proving to be increasingly effective, the concept of adding compelling video messages to an email is an obvious transition.
A customer or client may not take the time to read through a few paragraphs of content, but statistics show that 80% of Internet users will in fact sit through a two-minute video, provided it is exciting, informative, engaging and entertaining. Online marketing studies also reveal that approximately 50% will respond to a call to action after viewing the video email.
Creating a video for your email campaign does not need to be expensive. Short videos can be produced quickly and in a cost-effective manner. You can utilize inexpensive video editing software, and using a simple, no-nonsense format works best. Just as email text content should be short and to the point, so should your email video. Title it effectively so that recipients will know what they are about to watch, and then show that. Eliminate any fluff or filler.
There are several video creation companies who will create email videos for you or your corporate website, but they aren’t wholly necessary. More often than not, a B2B email video appears more authentic and valuable when it doesn’t appear to have a small Hollywood budget.
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