Perhaps the most important factor improving the chances of success for an e-commerce site is searchability. A high ranking on search engines gets you noticed faster and more often than the sites of your competitiors. To achieve a high ranking, you can utilize either Search Engine Optimization (SEO), which produces what is known as “organic” results, and search engine marketing such as Pay Per Click (PPC), which achieves what is referred to as “paid” results. and Pay Per Ranking (PPR), which is a specialized SEO technique.
SEO Marketing works by integrating targeted keywords and keyphrases within the content of your website to enable search engines to better understand the relevance of the content of your site to specific targeted search terms.
PPC marketing is a type of online advertising, also utilizing relevant keywords. When a search is conducted related to your keywords, a sponsored ad link will appear alongside organic search results. People who click on the ad will be taken to your website or the landing page you’ve designated, and you will a pay a small fee for the click.
The combination of SEO and PPC can be an extremely powerful and effective marketing campaign.
Pay-per-Ranking is an innovative, cost effective Search Engine Optimization service developed by Active Web Group that allows a business to gauge their online web presence and cut down on their marketing expenses that only requires them to pay for results. Pay-per-Ranking® is an extremely attractive marketing strategy for businesses seeking good search engine rankings within the search engine result pages.
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