The Importance of Social Media for Your Business

The first and most important aspect of social media that should be quickly recognized by anyone wishing to delve into the realm is that it is "social". Interaction is key to a successful social media marketing campaign. Those who fail to realize that will likely have very little response to their efforts, and may also probably give up on social media platforms altogether, believing them to be a waste of time.

Doing so would be a terrible disservice, as social media is quickly incorporating itself into the daily lives of millions – prime target marketing for those who better understand how to use the marketing capabilities of social media effectively.

Currently, three social media platforms dominate the Internet: Twitter, Facebook, and Linked:In. Each serves its own specific purpose, but all three are also able to work in conjunction with one another. From a marketing standpoint, a company that can harness the power of all three can become a marketing powerhouse.

You can learn more about each social media platform in the article "Social Networking: What Is It, and Why Your Company Should Use It."

In addition to the information found within that article, following are three key components of social media marketing, each one specific to a particular platform, that will help marketers gain an inside edge.

Marketing with Twitter

Your first instinct might be to amass as many followers as you can. This isn't necessarily a bad thing, but your efforts might be better rewarded by focusing on attracting targeted followers who would be most interested in your "Tweets" and with whom you can interact, thus increasing brand recognition. This will also help you acquire free marketing when your followers "retweet" your tweets to their own followers.

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Marketing with Facebook

Pretty much the same concept as Twitter, except followers are referred to as fans. It is better to have a group of fans that you can engage with on a consistent basis than a large number of fans that never really look at your page to see what's new or don't respond to informative messages.

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Marketing with Linked:In

Again, somewhat the same concept, except the connections you make here matter highly if you’re a B2B company. You'll want to seek recommendations from some of those connections: perhaps from satisfied clients. Recommendations on Linked:In work in essence as customer testimonials, and are highly visible by anyone that may view your profile.

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