Launching an Email Marketing Campaign that Works

Email marketing is emerging as the most popular and most cost-effective online marketing solutions this year, and predictions for the future have revealed that more and more companies will be utilizing email marketing as the main component of their online marketing campaigns. In order to compete with dozens of competitors and ensure that your emails are more effective and not simply cast out to the trash bin, consider these tips.

Make It Professional
Email marketing is a simple way to reach customers, but you should always take the time to make sure that your email is professional, polished, and useful or interesting to the customer. The first thing to do is to designate an email address to send your email from. Always try to make sure that the address you use is from yourcompany.com, or else your customers may think it is spam and delete it before opening the mail.

You will also want to use professional, appealing graphics that link back to your company. Using the company logo in your email marketing campaign is typically a key aspect in order to ensure brand recognition. The content is also very important. If the email is just rehashing the same thing that customers have seen before, they may be less tempted to open future emails from your company. Keep is short, simple and useful for the best results.

Newsletters
Newsletters are a great way to increase sales through an email marketing campaign. You will need to be able to provide customers with fresh content on a weekly or monthly basis. Other great ideas include offering newsletter subscriber’s discounts, or offering a sweepstakes or contest open to anyone who subscribes. You may be surprised at just how effective these simple marketing techniques are.

Be Clear and Concise
Your email marketing campaign will work much more efficiently if you are able to produce an email message that is clear and concise, and that calls for action from the recipient. You will always want to include a relevant link to your website, and if you are discounting or promoting a particular item, then link to that item. You can also include special discount codes in your email if you are having a sale on any goods or services to entice your email customers to your site.

Lastly, keep your email marketing simple. Don’t try to include tons of links or promotions in one email. Instead, focus on one thing at a time. You may find it more effective to send emails out on a regular basis, rather than trying to fit too many messages into one email.