Tuesday, June 15, 2010

Easy Tips for Adding Subscribers To Your Email List

Building an email list is easy. You simply gather as many email addresses as you can from a bevy of sources, right? Not exactly. The key to a successful email list is to build a targeted email list. That means your email list should not only be comprised of individuals who would be interested in the content of your email, but also those who willingly accept your emails. Better yet, those who volunteered to receive email from you, usually by subscribing.

So how do you get these valuable email list subscribers?
It takes a bit of work and strategy, but it can be relatively easy, provided you abide by these simple rules and tips. The effectiveness of these tips might also vary slightly, depending upon the type of emails you send to subscribers, but generally apply to most types of emails, from newsletters to promotional messages about sales or special announcements.

The first and best way to get new subscribers is to simply ask them to join sign up for the email mailing list. You have to promise them something of value in return though. This can be anything from informative articles to exclusive discounts on products, or even a free sample of a product. There are many ways to get the message out across the Internet about your email mailing list. Currently, the most common, popular and effective method is utilizing social networking sites, and blogs and forums to a slightly lesser extent.

Another surefire way to add subscribers is to ask them as a follow-up to a sale, or as they register an account on your site. More often than not, if a potential future customer registers and account on your site, they will not shy away from also electing to receive emails from you (once again, provided they are aware of the potential benefits of receiving such emails.) Likewise, include links to sign up for the mailing list or a checkbox option for customers who have just purchased a product or service from your site.

It is important to remember that ease of use and quick results are important factors contributing to the overall happiness and satisfaction of visitors to your site. It should not be overly time-consuming or difficult for subscribers to sign up for the mailing list. Asking too much information or making them go through a series of links and pages is simply too much; you will annoy them and they will leave before finishing the signup process.

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