When you use Twitter for marketing purposes, one of the first things you want to focus on is your profile. This will not only indicate to other users who you are, but whether or not you have something of interest for them. How you create your profile can either encourage or discourage others from becoming part of your marketing success.
Keep your profile highly intentional and well targeted. Stick to the plan and don’t mix your personal profile with your marketing profile. Don’t include unnecessary personal information, pictures of your pets or your most recent vacation, or stories of that funny thing your two year old did the other day if it has no bearing on your marketing.
Use a real name, not a company name. Most people will use their real name, although some people prefer to use a pseudo name when they start marketing on Twitter in case they make a mistake and have to create a whole new campaign. If you use a company name you’re going to turn people off. A real name is a personal connection.
Your username should reflect something important, powerful, and relevant. You can use branding here if it fits. You can also use your profession. Avoid usernames that are irrelevant and personal like soccerguy, catlady021, or sailingfan if they have no bearing on your business.
Make sure you take the time to enter the information that is requested in the profile set up. People like to know who they are dealing with and that there is an actual person on the other end. An incomplete profile is actually a red flag that will keep potential followers away.
Your bio is the place to interject who you are. It’s not a resume or a chance to write a brief cover letter. This is where you can bring some of your personality and even an interest or two into the limelight. You can present yourself as a real person here. This helps to create connection in the right setting.
While you might be tempted to lock your Tweets to feel like you have control over who is following you and who isn’t, this is a bad idea. Remember that this is for marketing purposes. Any locked settings will often prevent someone from following you. Make it an open account. Set up a locked account for your personal Tweets, not your marketing ones.
A headshot is not a bad idea as it gives a face to the name. If you are busy on more than one site, it’s usually recommended that you use the same headshot for all sites. Tweeters are often Facebookers and etcetera. Maintaining the same look will help. However, use something different for your personal accounts. Avoid avatars, especially those that are cutesy and irrelevant.
Marketing isn’t just about being out there. It’s about being out there and getting noticed. Therefore, taking the time and using a custom background in order to reflect either your brand or the proper qualities of your business is a great idea. It shows your potential followers that you are not just here for a day to “see what happens” and it helps extend your familiarity.
Twitter has a very useful tool for helping your profile become more follower friendly. If you take a moment and use the grader (twitter.com/grader) you’ll be able to receive direct feedback in helping your profile reach more users in a more productive manner.
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