Reiterate:
At this point, you’ve convinced them that you have the most powerful, easy to use, underpriced problem solver in the world. They are going to get free bonuses (list them again) and as a special thanks for ordering by the deadline or being one of the first hundred orders of the week, you’ll also include another special bonus. Make sure this bonus is even more intriguing and valuable than the first ones. You’re trying to create urgency so that they will respond right now instead of deciding to consider it for a few days.
Guarantee:
Provide the reader with the promise of a real guarantee and be prepared to stick to it. Don’t assume that you’ll be able to push off someone who wants their money back. If you need proof of attempts to use the product, include that in the promise. Let them know that any free benefits or bonus material they receive is theirs to keep anyway, just so that they feel like you’re willing to give away information even if it doesn’t work out as planned. They are better off for ordering and returning than they would have been for never ordering at all.
Use the guarantee and the other positive aspects to remind them that get all of this plus a solution to their problem if they respond immediately. Everything you’re offering is a package. If they want the package, they need to be in a hurry to get it.
Post Scripts:
Remind the reader of the urgency once again by reminding them how quickly they can have the answer to their problems. Remind them that receive more than just the product, but emotional benefits as well. Tell them how good they’ll feel, how they will finally experience peace of mind, and how they will be able to sleep better tonight knowing that they’ve made such a positive step forward.
Lift Letter:
This is a section devoted to those who have yet to make a decision. Give them a separate button to click on so that you don’t distract the users that are ready to order. Usually placing it below the “order now” button will help filter through the prospects.
This is a great place to add in some testimonials. Using people that didn’t initially order your product and found out later how much time and money they wasted is a good way to connect to the undecided. At this point, you want to take some time to remind the user that they stand to lose something without ordering your product. By giving them this information now, you give them more reason to consider the importance of action today.
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