There are many online marketing solutions to choose from when seeking to increase your customer base, but Search Engine Optimization (SEO) is still the top priority and method of choice for retailers. Pay Per Click is a close second, and typically, retailers utilize a combination of both to increase the effectiveness of their online marketing campaigns.
Recent Internet marketing research studies have shown that most retailers claim that natural website search engine rankings produced by strong SEO are responsible for the most significant portion of website traffic. Retailers also stated that SEO click conversion rates were steadily rising.
Marketing budgets allocated to SEO have also increased: many retailers use half of their marketing budget for SEO marketing. These findings show that many of the misconceptions or general wariness of SEO held by retailers in the past is diminishing, and the online marketing solution is now instilling confidence among the majority of search engine advertisers.
However, as new technology advances and Internet trends work to shift a focus from search engine advertising to social network marketing and mobile marketing, many retailers and businesses have yet to catch up. There is a vast amount of SEO potential to be found in social network marketing, and it statistical evidence has already proven that social network marketing is a successful means of increasing your customer base and customer loyalty.
Retailers should not seek to leap into these new online marketing strategies until a solid SEO foundation is in place. To learn more how SEO can increase web traffic and improve search engine rankings, and to receive a free SEO analysis of your website, please visit Active Web Group. AWG is Long Island’s leading marketing solutions agency, with expertise in SEO campaigns, PPC management, E-Mail marketing, E-commerce, and website design.
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