There are actually quite a few free keyword selector tools on the internet that can help you come up with a much more powerful keyword list than you probably can on your own. These tools offer all kinds of information that can help you make firm and sound decisions to help you avoid wasting money on guesswork.
The most recognized tool is Google Adwords Keyword Tool. All you have to do is enter your main keyword and watch as a whole list crops up. You can see as you go through the list that there is an objective and easy to understand statistical application to each word on the list. This tells you how popular the keyword is.
Some people reverse the theory of using the most popular and try to gain high search results using mid to low rated words. For some niches, this has paid off. Look before you leap, as some niches don't have a lot of wiggle room.
Of course, you're not limited to Adwords. Wordtracker and KeywordDiscovery websites offer you help that is just as thorough, although formatted a bit differently. The user friendly versions of these tools makes it easy for just about anyone to find the words they need to start setting their business apart from the rest of the crowd.
Check in often. Don't assume that because today your top five keywords were listed as such that they will remain the top five in another month. While many will stay relatively static, the internet and its applications is a fluid ideal. This means that even the best statistics are bound to change from time to time. Checking back regularly will help ensure that your efforts (and advertising money) are focused in the right area.
There are more free keyword selector tools like these popping up all of the time. It's not a bad idea to use two or three and compare the results. It only takes a moment of your time and can save enough waste to make it a worthwhile daily endeavor for serious web business builders.
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