B2B Facebook Marketing Tips

There should no longer be any doubt that Facebook is a viable B2B marketing tool. While other social networks such as Linked:In and Twitter have their own advantages for B2B online marketing, Facebook should not be discounted simply because it appears to focus more on social friendship rather than social business.

Several studies have already proven that the social media platform is more than adequate for marketing to a business audience and networking with other professionals. However, there are three keys to successful B2B Facebook marketing that you'll need to follow in order to maximize the effectiveness of your Facebook B2B marketing campaign.

1. Content is Key

It applies to your corporate website, and it applies to your Facebook page as well. The consistent creation of specialized, unique, informative content is necessary in order to engage and attract the interest of other businesses and professionals on Facebook. Establishing yourself as an expert is critical, and reinforcing that perception is an effort not to be taken lightly or dismissed.

2. Optimization is Beneficial

Just Google and other major search engines utilize SEO as part of their algorithms in determining the placement of websites in search engine results, SEO can also benefit your Facebook page. Optimizing your content for search engines will help other businesses locate your Facebook page both through organic searches and also within Facebook.

You can utilize Facebook to more efficiently target specific audiences and businesses with rich keyword content in your company profile and in the content you add to the page. Determine what other businesses might use as their search terms when seeking the services or products you provide.

3. Interaction is Necessary

It isn't called "social" without a good reason. Users enjoy Facebook for its social networking capabilities, and B2B marketing on Facebook allows for tremendous networking capability. Direct messages of special news, events, press releases, videos, etc. can be sent directly to your followers within seconds, and your page can be updated continuously and effortlessly.

You'll be able to engage and interact with other professionals quickly, further instilling brand recognition and showcasing your commitment to professionalism and customer service.

For more information about B2B Facebook marketing and how to optimize your Facebook page to fully harness the powerful marketing capabilities of the social networking site, contact Active Web Group, Long Island's premier web marketing agency.