E-Commerce Websites and Business Blogs

E-commerce websites benefit from common online marketing solutions such as search engine optimization (SEO) and Pay-Per-Click (PPC), but in an extremely competitive marketplace, businesses can further maintain and increase their share of the market with a business blog as well.

The blog is often overlooked as a viable marketing tool by many e-commerce websites for a variety of reasons, the most common of these being that managers simply don't understand the marketing potential. Essentially acting as an extension of your website, a blog's content can help lure in new customers and clients by attracting them with engaging, informative content. A well-maintained blog will continue to attract new visitors, which in turn will utilize the blog as a portal to your corporate e-commerce website. This serves to increase both brand awareness and ROI.

Of course, maintaining an effective blog can be time-consuming, as fresh content must be written on a consistent basis. If you do not have a copywriter on staff, you can hire freelancers to write content for your business blog, or retain the services of a web marketing agency.

You should also note that a blog is most effective not only when the content is fresh and interesting, but also when it is search engine optimized. Integrating SEO into your blog posts will ensure that your blog will be find easier and more often during relevant search engine queries. A solid understanding of SEO is essential, as well as experience and knowledge of which keywords might work best to capture the attention of your particular target market.

While you can take advantage of free keyword tools to help you choose and utilize keywords in your blog posts, an experienced SEO team can expand upon and improve the SEO of your entire blog. SEO keywords can be integrated into your blog description, metatags, links, and tags relative to each particular blog post.

Search engines such as Google also notice and prefer blogs that maintain consistent updates, so fresh content posted on a regular schedule is important to both the search engines and to your readers.

For further tips on maintaining an effective blog for your e-commerce website, you might want to read " RSS Feeds: An Easy Way to Generate More Traffic for Your Corporate Blog."

Contact Active Web Group, Long Island's leading full-service web marketing agency, for information regarding SEO content services, e-commerce, email marketing and more.