RSS Feeds: An Easy Way to Generate More Traffic for Your Corporate Blog

The expansion of social media technologies and widget applications has made it easier than ever to reach a wider audience and attract more followers to your pages and visitors to your website and blogs. Many of these useful tools can be easily integrated into your websites and blogs to be utilized by visitors with the simple click of a mouse, thereby sharing and spreading your information to many others. Traffic generation possibilities are limited only by the quality of your content and how interesting or informative visitors actually find it.

If your business has a blog, or if you have at least visited a blog or two, you no doubt have noticed a link along the sidebar or at the bottom of each posts labeled as an "RSS Feed." This link essentially allows you or other visitors to subscribe to future postings. As new content is posted on a blog, subscribers can receive notifications via email or access to the actual content in a program that collects RSS feeds from any number of blogs that someone has subscribed to. If your content is of particular interest or value to a subscriber, they will certainly want to subscribe to the RSS feed. If your own blog doesn’t have a link to its own RSS feed easily locatable, it should.

To further capitalize upon the marketing capabilities of RSS feeds, you can submit your RSS feed link to blog directories. Blog directories allow you to categorize your blog and gain wider exposure with more specific target markets. There are many blog directories available: simply submitting the term "blog directories" into a search engine will bring up a large amount of popular listings.

Traffic generation for your corporate blog does take time. But as long as you continue to post to your blog on a consistent basis, and as long as you offer content that is useful, informative, or interesting to the user, your subscribers should continue to increase.